Your customers are creating, viewing and sharing videos every day. Are you doing the same?

Customer education is essential to reduce support calls and increase customer satisfaction, and it can also drive revenue. Studies have shown that about 90 percent of information that our brains pick up is visual, and we process that information 60,000 times faster than we process text.

Dr. Bob Buchko, marketing director at NeoNova, will be presenting on the “Why and How of Whiteboard Explainer Videos” on Wednesday at the 4th Annual Iowa Communications Alliance (ICA) Impact Conference in West Des Moines. He joins other innovative speakers at this annual event looking to share industry best practices, and will take you from start to finish in creating your very first explainer video.

“Video used to be an expensive, time-consuming endeavor – but no longer,” explains Buchko. “Explainer videos are a highly-effective and inexpensive way to educate your customers.”

What is an Explainer Video?

Explainer videos are quite simply short marketing videos used to explain your company’s product or service. The have become extremely popular with many analytical firms reporting an increase in conversion rates as much as 144 percent on website pages that include an explainer video.

Join Dr. Buchko and Scott Meyer from Innovative Systems and Mike Leeds from Huxley Communications in this insightful session to learn why you absolutely CAN and SHOULD be embracing video marketing to tell your story and promote your brand. Two sessions are planned on this topic (first on the Why and then the How) on Wednesday at 12:30 p.m. and 1:40 p.m.

Click here to view the full agenda and conference brochure outlining the two-day event.